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SmilePay – Vend with a smile

Smile to Quench Your Thirst – Innovative Beverage Vending Machine
As part of a promotional campaign for a popular beverage brand, we designed a vending machine that allowed users to pay just with a Smile!
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SmilePay - Vend with a smile

━ THE PROBLEM

We were approached by our client to design an innovative promotional campaign for a newly launched beverage. The campaign goal was to attract an audience, get people talking about the product and gain social media traction. Part of the campaign was to allow customers to go in the running to win a year’s supply of the newly launched product.

━ THE SOLUTION

We designed an innovative vending machine application with Flutter for Android OS that allows users to pay for the beverage with just a Smile! Not only that, the application captures the smile and gives the user an option to share it on social media to enter a lucky draw and win prizes.
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━ Key Features

  • We used Deep learning and computer vision models optimized for mobile devices to detect people in a frame, if they are close enough, we check if they are smiling and capture an image.
  • We used state-of-the-art image segmentation models optimized for edge devices to replace the person’s background with beautiful scenery reflective of the location the vending machine is placed in.
  • A QR code generated by the app on vending machine directed users to a web page where they can view, save their photos, and also share them on social media to enter a lucky draw.
  • The system includes a feature that allows users to add custom captions or text overlays to their captured images before sharing them on social media, making the images more engaging and personalized.
  • The app includes a leaderboard that displays the top users who have captured the most photos at the vending machine, incentivizing users to return to the machine and capture more photos for a chance to win the lucky draw.

━ Tools & Technologies

Flutter
mediapipe-230x230
tenserdlow
react

━ Conclusion

The innovative vending machine that allows users to pay just by smiling proved to be a huge hit and generated a lot of buzz for the beverage brand. It was an excellent example of combining technology, marketing, and consumer behavior to create a unique and engaging experience. The use of facial recognition technology demonstrated the potential of incorporating cutting-edge technology into traditional marketing campaigns.

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