We designed an OCR pipeline and a sorting logic and we were able to create a system that takes an entire folder of images (even from different cameras) as input, and creates a database of each individual runner for a quick search and retrieval. This means that as soon as the event ends, players can ask for their images, we can locate them (using bib number) and send them an entire folder consisting of just their images right away, without having to do any manual work.
The End result was that with this automation the agency achieved more business and it also reduced significant human labor. We can even go one step further and apply photoshop filters to create some cool effects on the image and apply cinematic effects